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04 Market Analysis

67 million creators worldwide generating $250 billion in annual revenue — the market potential is substantial. Adult content creators comprise a significant and underserved segment.

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Total Addressable Market

  • 67 million creators worldwide across all platforms

  • $250 billion annual creator economy market size

  • Adult content creator segment generates substantial revenue

  • Fan bases representing billions in annual spending

  • High-value creator segment (avg $50K+ annual) is primary target

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Market Segmentation

Miau initially targets adult content creators before expanding to the general creator economy. This strategic focus provides several advantages:

  • Higher average revenue per creator

  • Existing pain points with traditional platforms

  • Crypto-native audience overlap

  • Validation of the CAT model with financially sophisticated users

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Competitive Landscape

  • OnlyFans dominates with 20% platform fees and minimal innovation.

  • Emerging competitors offer marginal improvements but no breakthrough features.

  • Miau creates a new category rather than competing directly.

  • CAT innovation establishes a defensible moat.

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